Google Adwords increase in the Ad character limit…
This is a much needed change to allow more descriptive phrases to be displayed on search…definitely a big help on mobile phones where as much text info as possible helps Ads give a better representation of what they advertising.
Mobile is the biggest push by Google and you can read their progress. >> Adwords Insight
For those new to Adwords here is good youtube video to get you going >> Adwords Intro to Advanced Video
We have been testing various approaches with new Adword campaigns with clients such as http://hanskrug.com in both the New York City and Charlotte, North Carolina region.
Here is a nice article on the Google Expanded Adword Text roll out.