Wirefreesoft Mobile SEO
We use Yoast WordPress plugin extensively and like to keep our clients up-to-date on mobile SEO. Here are a few sections from a Yoast article we wanted to point out.
Why is Mobile SEO so Important?
Mobile SEO is crucial because it helps you reach your your customers in the right place at the right time and and give them the very best experience. Mobile traffic has now eclipsed desktop traffic. Every day, more and more people are discovering the enormous advantages of the smartphone. Our whole lives are in these devices – it’s almost scary to see how attached we’ve become to our smartphones. Many people call it an extension of themselves and something they can’t live without. To reach these people you need a mobile SEO strategy.
Mobile does not necessarily mean on-the-go. Studies have found that people often grab the nearest device to look something up quickly and more often than not, that’s their smartphone. They use it to inform themselves about products before making the decision to buy something, any time, any place. According to research by Google, smartphone users have a higher buyer intent than desktop users. They’re focused and ready to buy. It’s your job to be there when they are looking for your products or services.
Google’s Mobile-First Index
What’s more, in January 2018, Google announced that page speed will be a ranking factor for mobile searches from July of that same year:
“The “Speed Update” applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.”
Mobile User Experience
Besides being easily found and lightning fast, your mobile site should offer an enjoyable user experience. Find out which common tasks your customers have on your site. What is their search intent? Try to remove any obstacles and make sure users can achieve their goals quickly. There’s a lot you need to consider when optimizing user experience. Here are a couple of things you need to think about:
- First and foremost: don’t forget your customer!
- Make your site mobile site useful and enjoyable
- Fix your font size: your typography needs to be top notch.
- Keep enough room between the clickable elements.
- Make your sub-menu clickable, so users don’t automatically go back to home instead of the submenu.
- Put your phone number on the homepage and make it clickable. This way, people can call you if they want to do business.
- Don’t make users pinch and zoom to see – and use – your interface.
- Make your buttons large enough for fingers.
- Fix your forms: bad forms are unusable on mobile.
- Cut the clutter.
- Test, adjust and test again!
Think About Implementing AMP
The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible. It’s been in development for some time now and making great strides. It is, however, a controversial technology, but since Google is pushing this so hard, it will be increasingly hard to do without it.