The cat is out of the bag.
A visual sense used to be one of those things that you either had or you didn’t. Sure, you could study the principles of design and composition, but it was hard to convert all that theory into something striking—especially when there’s a deadline looming and the pressure’s on.
Workplace automation and artificial intelligence (AI) have changed all that. Now, businesses of any size can access the kind of creative resources that would have been a pipe dream in years past.
But just because the tool is available doesn’t mean you should use it willy-nilly. Small business owners have to weigh the pros and cons of using AI-generated visuals against human-created visuals when planning content.
In this article, we take a closer look at why striking the perfect balance between AI-generated visuals and those created by a human is essential to creating effective content today.
Why Not Just AI?
AI can quickly generate attractive images, making AI a tempting choice for small businesses when deadlines or budgets are tight. All it takes to create AI art are the same core work-related skills we’re all used to: experimentation, research, and problem-solving.
But AI can only take you so far. While AI visuals are attractive and fast to generate, they lack the spark that comes from human creativity. They also don’t tap into the emotional connection humans make with visuals because they don’t understand context or nuances of color, composition, or design like a skilled designer.
Also, as AI art becomes more common online, backlash against it is growing. Some people feel that AI-generated visuals are too formulaic and lack authenticity, which could be damaging to a small business’s branding efforts if customers begin to associate the brand with low quality visuals.
We’ve all seen the viral tweets of truly bizarre artwork created by AI—six fingers, eight eyes, distorted faces, and more. While these mistakes can be amusing in passing, it certainly won’t do much for a brand’s reputation if they’re seen using AI visuals without proper human oversight.
Human Creativity to the Rescue
A 100% human-created approach is rarely the correct choice either. Not only is it more expensive and time-consuming, but good luck trying to match the pace, scale, and breadth of AI-generated visuals in a world full of ever-changing trends and design styles.
Clearly, combining the two methods is the way to go.
This approach strikes the perfect balance between efficiency and creativity: the holy grail for small business owners.
AI visuals are great for quickly creating content on a budget, and they work well when paired with human curation. Humans have the advantage of being able to interpret the content, think of interesting ways to present it visually, and make sure that mistakes aren’t made.
Plus, humans know how to take a good idea and give it an extra touch of creativity—whether that’s by adding unique graphics, picking just the right colors for the design, or creating a theme that resonates emotionally with viewers.
By combining AI-generated visuals with creative human input, small business owners can enjoy the best of both worlds—speed, cost-efficiencies, and quality visuals that make a lasting impression.
Extending Human Creativity: Using AI to Enhance Visual Content
Dumping generic prompts into AI design tools will just make your content look like a million other pieces of content out there. And if the person operating the AI doesn’t have a finely tuned eye for design, the same thing will keep happening.
Where AI really shines is filling the gaps.
AI outputs, for instance, can be used to spark ideas, to get an initial piece of visual content that can then be modified by a human designer. AI-generated visuals can change the look and feel of images in seconds, adding text animations or background images with minimal effort.
You can also extend the life of visual content by creating variations on existing designs. AI can help breathe new life into visuals and create interesting spin-offs that capture the essence of the original design, while also offering something new.
By reusing visuals in different ways, businesses can save time and money, while still creating fresh content that resonates with viewers. Plus, AI-driven automation can help reduce the burden of manual tasks—leaving humans free to focus on reserving their creativity for higher-value tasks.
AI-generated and human-created visuals can both be useful tools when it comes to creating content. With the right balance, you can quickly and efficiently create visuals that capture your readers’ attention.
Small businesses today have no shortage of options when it comes to creating visuals for their content. By taking advantage of both AI-generated and human-created visuals, you can create content that’s eye-catching, engaging, and on brand.
So don’t be afraid to mix things up a bit—the perfect balance of AI-generated and human-created visuals can take your content to the next level!