Ideally when people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. The more relevant the information and description appearing in the […]
O.K. A new online advertising campaign is underway. Objectives have been established, geo-target locations are specified, ad copy is directing users to relevant landing pages ____ and keywords have been […]
Common search phrases you don’t want to pay for.
There is no argument that the fundamental focus for a pay per click advertising campaign is targeting the […]
The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is […]
Viewing reports and seeing your clicks / day on the rise is exciting and on the surface this appears to be a good thing and all things being equal (in terms of quality hits) it generally is. And conversely, watching your click count fall feels […]