Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.… Read More »Google Ads Is Not For Small Business Anymore. Here’s Why.
Take The Time To Invest Into Proper Ad Group Structure Ideally when people are searching online and they type a word or phrase, they’re… Read More »Ad Groups – Keep Them Tight And Singular In Scope
Negative Keywords Are Critical To a Well-Rounded Campaign Strategy. There is no argument that the fundamental focus for a pay per click advertising… Read More »Refine Your Traffic With Negative Keywords
The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is attracting more users or that more relevant keywords have been identified and employed. Not to mention a rising click through rate is a positive sign for achieving that click count you were hoping for. That is given you are not currently meeting your projected ad spend.Read More »Optimizing CTR With Limited Daily Ad Spend
Why Is The Landing Page So Important? If you think of your web site as the storefront of your business then the landing pages are… Read More »The Landing Page – Backbone to Online Advertising Success