Conversions – Clicks That Count

By |2017-03-18T14:32:54+00:00February 25th, 2017|Google Adwords|

Not All Clicks Are Created Equal

Viewing reports and seeing your clicks / day on the rise is exciting and on the surface this appears to be a good thing and all things being equal (in terms of quality hits) it generally is. And conversely, watching your click count fall feels […]

Keyword Quality Relative to Adwords Ad

By |2017-03-18T14:32:54+00:00August 19th, 2016|Google Adwords|

Google TreeThis was a good past article that had alot of info on Adwords Quality Score which is worth a read…pay attention to click thru ratios.

CTR gives you a good idea if people are clicking your Ad relative to your competitors. High CTR means of the Ads presented to viewers […]


By |2017-03-18T14:32:55+00:00August 12th, 2016|Google Adwords, Google Mobile Ranking|

Google’s Question/Answer – What do text ads look like in the mobile-first world?


Here is Google’s recent quote on Mobile Ad revolution:Wirefreesoft - Google Mobile Phone Product Decision

Mobile has revolutionized the canvas where ads live. Earlier this year, we removed right-hand side ads on desktop to improve the […]

Google Expanded Adword Text

By |2017-03-18T14:32:55+00:00August 12th, 2016|Google Adwords, PPC|

Google Adwords increase in the Ad character limit…

This is a much needed change to allow more descriptive phrases to be displayed on search…definitely a big help on mobile phones where as much text info as possible helps Ads give a better representation of what they advertising.

Mobile is the biggest push by Google and […]

Google Removes Right Side Ads

By |2017-03-18T14:32:55+00:00February 27th, 2016|Google Adwords, PPC|

Major Ad Change by Google – Who Benefits?

We are sure a few of you noticed something this week when you did a search on Google; the Ads were gone on the right side of the search result. There are alot of takes on this new approach and what does it mean […]

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