Not All Clicks Are Created Equal
Viewing reports and seeing your clicks / day on the rise is exciting and on the surface this appears to be a good thing and all things being equal (in terms of quality hits) it generally is. And conversely, watching your click count fall feels […]
Why Is The Landing Page So Important?
If you think of your web site as the storefront of your business then the landing pages are the qualified in store personnel that are helping patrons to locate what they came for, answer any questions they might have, promote the brand, and skillfully guide customers towards […]
Google Adwords increase in the Ad character limit…
This is a much needed change to allow more descriptive phrases to be displayed on search…definitely a big help on mobile phones where as much text info as possible helps Ads give a better representation of what they advertising.
Mobile is the biggest push by Google and […]
Major Ad Change by Google – Who Benefits?
We are sure a few of you noticed something this week when you did a search on Google; the Ads were gone on the right side of the search result. There are alot of takes on this new approach and what does it mean […]