When Wordstream by LOCALiQ published their Search Advertising first started gathering data in 2015, the average CTR for Search ads was only 1.35%. In 2021, the average click-through rate across… Read More »Google Ads Click Through Rate
Wirefreesoft works with clients on websites and advertising for Google Ads, Yelp Ads, Facebook. Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms… Read More »Google Ads vs Facebook Ads
What is the Google Snack Pack and Why It Matters Google snack pack is the section in SERP (Search Engine Results Page) that is boxed… Read More »Google Snack Pack
Avoid Rushing Into Ad Spend Starting From The Top Down O.K. A new online advertising campaign is underway. Objectives have been established, geo-target locations are… Read More »Keyword Match Types & Campaign Set-up
The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is attracting more users or that more relevant keywords have been identified and employed. Not to mention a rising click through rate is a positive sign for achieving that click count you were hoping for. That is given you are not currently meeting your projected ad spend.Read More »Optimizing CTR With Limited Daily Ad Spend