Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.… Read More »Google Ads Is Not For Small Business Anymore. Here’s Why.
Many business owners are overwhelmed by the term ‘data analytics’ — what it is, how to do it, and how it can help. Businesses can… Read More »How To Use Data Analytics To Win in Business
When Wordstream by LOCALiQ published their Search Advertising first started gathering data in 2015, the average CTR for Search ads was only 1.35%. In 2021, the average click-through rate across… Read More »Google Ads Click Through Rate
Wirefreesoft works with clients on websites and advertising for Google Ads, Yelp Ads, Facebook. Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms… Read More »Google Ads vs Facebook Ads
Wirefreesoft abre ventanas de oportunidad con servicios profesionales de diseño y desarrollo web de alta calidad. Con 12 años de experiencia en California, tenemos clientes… Read More »Soluciones De Pagina Web que Producen Resultados Para Tu Negocio
What is the Google Snack Pack and Why It Matters Google snack pack is the section in SERP (Search Engine Results Page) that is boxed… Read More »Google Snack Pack
Take The Time To Invest Into Proper Ad Group Structure Ideally when people are searching online and they type a word or phrase, they’re… Read More »Ad Groups – Keep Them Tight And Singular In Scope
Avoid Rushing Into Ad Spend Starting From The Top Down O.K. A new online advertising campaign is underway. Objectives have been established, geo-target locations are… Read More »Keyword Match Types & Campaign Set-up
Negative Keywords Are Critical To a Well-Rounded Campaign Strategy. There is no argument that the fundamental focus for a pay per click advertising… Read More »Refine Your Traffic With Negative Keywords
The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is attracting more users or that more relevant keywords have been identified and employed. Not to mention a rising click through rate is a positive sign for achieving that click count you were hoping for. That is given you are not currently meeting your projected ad spend.Read More »Optimizing CTR With Limited Daily Ad Spend