Ad Groups – Keep Them Tight And Singular In Scope
Take The Time To Invest Into Proper Ad Group Structure Ideally when people are searching online and they type a word or phrase, they’re… Read More »Ad Groups – Keep Them Tight And Singular In Scope
Google Adwords
Keyword Match Types & Campaign Set-up
Avoid Rushing Into Ad Spend Starting From The Top Down O.K. A new online advertising campaign is underway. Objectives have been established, geo-target locations are… Read More »Keyword Match Types & Campaign Set-up
Refine Your Traffic With Negative Keywords
Negative Keywords Are Critical To a Well-Rounded Campaign Strategy. There is no argument that the fundamental focus for a pay per click advertising… Read More »Refine Your Traffic With Negative Keywords
Optimizing CTR With Limited Daily Ad Spend
The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is attracting more users or that more relevant keywords have been identified and employed. Not to mention a rising click through rate is a positive sign for achieving that click count you were hoping for. That is given you are not currently meeting your projected ad spend.Read More »Optimizing CTR With Limited Daily Ad Spend
Conversions – Clicks That Count
Not All Clicks Are Created Equal Viewing reports and seeing your clicks / day on the rise is exciting and on the surface this appears… Read More »Conversions – Clicks That Count
The Landing Page – Backbone to Online Advertising Success
Why Is The Landing Page So Important? If you think of your web site as the storefront of your business then the landing pages are… Read More »The Landing Page – Backbone to Online Advertising Success
Keyword Quality Relative to Adwords Ad
This was a good past article that had alot of info on Adwords Quality Score which is worth a read…pay attention to click thru ratios. CTR gives… Read More »Keyword Quality Relative to Adwords Ad
MOBILE-FIRST WORLD
Google’s Question/Answer – What do text ads look like in the mobile-first world? Here is Google’s recent quote on Mobile Ad revolution: Mobile has… Read More »MOBILE-FIRST WORLD
Google Expanded Adword Text
Google Adwords increase in the Ad character limit… This is a much needed change to allow more descriptive phrases to be displayed on search…definitely a… Read More »Google Expanded Adword Text
Google Removes Right Side Ads
Major Ad Change by Google – Who Benefits? We are sure a few of you noticed something this week when you did a search on… Read More »Google Removes Right Side Ads