Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time. So while social media continues to dominate as a channel when it comes to video ad spend (with Meta alone forecasted to generate $48.77 billion in video ad revenue by 2026), CTV’s steady double-digit growth highlights its rising importance in advertisers’ strategies.
Read More: https://www.linkedin.com/pulse/ctv-ad-spend-grow-4689-billion-2028-wearemntn-jitkc/