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Google Expanded Adword Text

Google Adwords increase in the Ad character limit…

This is a much needed change to allow more descriptive phrases to be displayed on search…definitely a big help on mobile phones where as much text info as possible helps Ads give a better representation of what they advertising.

Mobile is the biggest push by Google and you can read their progress. >> Adwords InsightGoogle Insights

For those new to Adwords here is good youtube video to get you going >> Adwords Intro to Advanced Video

We have been testing various approaches with new Adword campaigns with clients such as in both the New York City and Charlotte, North Carolina region.

Here is a nice article on the Google Expanded Adword Text roll out.

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