Major Ad Change by Google – Who Benefits?
We are sure a few of you noticed something this week when you did a search on Google; the Ads were gone on the right side of the search result. There are alot of takes on this new approach and what does it mean to business advertising utilizing Adwords. Well here is something we noticed – this is still preliminary – it seems the bidding for keywords went up which makes sense because now there are only 4 spots to bid for at the top of the page (there are also 3 more spots at bottom – so kind of just a rearrangement). But, alot of power by the fact that there are only commercial Ads above the fold and no organic…and everyone knows above the fold is where it’s at!
Any opinions on this?
Here are some some other good articles to fill you in:
I’m sure plenty of opinions on this as we start to see how this affects businesses- especially small businesses.
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