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Mobile Friendly Websites

Update 2016

Make sure to use Google’s newest tools for testing website pages for mobile page quality. Mobile page performance will be key for business in the future with the whole world using smartphones for every activity.


We thought we would give some excerpts from various sources that are good reads for what you need to know for getting your site to rank well in the ever growing mobile world.


This is from Google directly from the April 2015 new mobile ranking:

How can I make my site mobile-friendly?

Get started with the guide to mobile-friendly sites to build your mobile-friendly site. If you need more customized advice for publishers, you can check out the AdSense Multi-Screen Starter Guide.

My website is already mobile-friendly. Do I need to take any action?

If you already have a mobile-friendly site:


Interesting Article on Mobile Ranking:

  • Gary Illyes also confirmed that this algorithm is run on a page-by-page basis. So if you have 10 web pages on your web site and 5 of them are mobile-friendly and 5 are not, then only the pages that are mobile-friendly will benefit.



Overview Article of Google Mobile Ranking with Q/A:

How is mobile traffic impacted by the user search query? Is there a way I can find out if my top keywords are mostly desktop or mobile keywords?

Answer: Search queries actually matter more and more for mobile, because Google is trying to do a much better job of anticipating and embracing a user’s intent from the query. This means that often, Google is presenting the information a searcher requests directly in the search result above the organic rankings. SEOs are used to this for local-mobile searches, but it is now happening for all kinds of searches, so it can steal traffic that would otherwise go to the site and can skew success metrics.



wirefreesoft-web-design-adwords-logoArticle on Ranking Factors

Here are some the ranking factors the study found to be important:

  • Larger font size
  • Both responsive design and dedicated mobile versions of sites (m.domain.tld or mobile.domain.tld) rank in the mobile SERPS
  • Less structural and interactive elements; unordered lists used more often, but with less bullets than in desktop
  • Fewer ads
  • Fewer internal links
  • Fewer images than desktop.

Mobile Page Speed

  • The average loading time in the mobile top 30 is 1.17 seconds.
  • The top 10 load more quickly, with an average time of 1.10 seconds.


  • The study found that backlinks were less of a ranking factor than on desktop.
  • The percentage of nofollow backlinks has increased this year, but remains well below the desktop value.
  • Mobile results are linked much less frequently to news pages, which can in part be attributed to the separate mobile versions of websites (their desktop counterparts are the ones typically linked to news sites). This trend is also decreasing compared to desktop.


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