Outsourcing Your Business Leads, Sales and Marketing

Wirefreesoft makes sure to keep our clients and readers updated on web design, SEO and marketing. Below is The Entrepreneur’s Guide to Outsourcing Sales and Marketing. If you have any questions or would like to work together please reach out.

Are you struggling to meet your sales and marketing goals? If so, you might want to consider bringing in some outside experts. Hiring freelance sales and marketing professionals is a great way to supplement your staff, save costs, and bring new skill sets to your team. The freelance market is brimming with high-quality professionals who can help you crush your sales targets. It’s time for you to tap the talent pool! Here are some tips to ensure success while outsourcing your sales and marketing projects.

Determine What Kind of Help You Need

First, determine what specific problems you’re hoping to solve by hiring outside workers. What are you struggling with the most? Are you having trouble finding qualified leads? Getting prospects to respond? Maintaining your existing customer relationships? Pinpoint your weaknesses so you can hire the right kind of help. For example, if your paid advertisements are getting clicks but few conversions, hiring a digital advertising company like Wirefreesoft Web Agency can help you boost those conversion rates.

Perhaps your biggest problem is encouraging your sales reps to implement new technology or stay on top of record-keeping. If you’re having challenges with your internal sales team, an outside sales consultant might be able to offer the guidance and support you need.

Supplement with Off-the-Shelf Products

Outsourcing isn’t the only way to get help with sales and marketing. You might be able to find commercial off-the-shelf services or software that can solve some of your sales problems. For example, digital marketing tools like HubSpot Forms, Marketo, Active Campaign, and Unless can help with everything from automating your email campaigns to personalizing your website for individual visitors. 

Certain off-the-shelf services can also help with other aspects of your business, so you can spend less time on administrative tasks and more time focusing on sales and marketing. For example, services like ZenBusiness make it easy to form an LLC without hiring a lawyer. Forming an LLC will officially separate you from your business, ensuring your personal assets are safe as you work to grow your company.

Hire Specialized Help

When it comes to hiring freelance sales and marketing help, you’ll get more value for your money if you hire people with specific experience in the types of projects you need help with. Don’t just hire a general marketing professional. If you’re looking for support marketing your business on social media, hire a social media marketing expert. If you need to focus on local marketing, hire a local SEO expert. If you need help converting website visitors into paying customers, hire a sales copywriter. One of the main benefits of working with freelancers is that you can hire a number of different experts and only pay for the work you need done!

Know When to Hire Employees Instead

While outside workers can bring a lot of value to your business, sometimes it may be better to hire full-time employees. As Instapage explains, one of the disadvantages of hiring freelancers is their irregular availability. It might not always be possible to land the same sales and marketing contractor who helped you with a previous project, which can lead to consistency issues. 

Most business owners hire contractors for short-term projects. If you want to create a strong team of sales and marketing professionals who are engaged with your business and available all day, every day, your best bet is to hire full-time employees. Remember, it doesn’t have to be one or the other! You can always keep a few full-time marketers on board and outsource additional sales work on an as-needed basis.

Sales and marketing make up the very lifeblood of your business. If you’re not making sales, it will be very hard for your business to succeed. Be prepared to hire help from contractors if you’re struggling to reach your sales and marketing goals. Don’t underestimate the value that a skilled marketing professional can bring to your business!
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