click through rate

Optimizing CTR With Limited Daily Ad Spend

The relative CTR is a solid measure of ad copy and keyword relevancy. When the click through rate is increasing in conjunction with bids and ad position remaining static its a good indicator that either an ad edit/addition is attracting more users or that more relevant  keywords have been identified and employed. Not to mention a rising click through rate is a positive sign for achieving that click count you were hoping for. That is given you are not currently meeting your projected ad spend.Read More »Optimizing CTR With Limited Daily Ad Spend