Connected TV (CTV) advertising bridges the gap between brand awareness and performance marketing, combining broad reach, precise targeting, and measurable impact. It allows marketers to… Read More »Connected TV (CTV) as a Driver of Search and Conversions
Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is… Read More »CTV Ad Spend Will Grow to $46.89 Billion by 2028
CTV display ad spending will reach $33.35 billion in 2025, with 98.4% of those dollars going to video ads. Total CTV ad spending will see… Read More »One of largest sources of new video ad inventory and spending is CTV
