Top 13 Voice Search Statistics For SEO (Search Engine Optimization)

50% of voice search results rely on a featured snippet to provide users with information.
Voice searches are 3 times more likely to be used for local search queries compared to text searches.
58% of consumers have used voice search to find local business information in the last 12 months.
By 2020, 50% of all searches are expected to be voice searches.
40% of adults use voice search daily.
72% of voice-activated speaker owners use voice search to find information on local businesses.
Voice search queries are typically longer, with an average length of 29 words.
22% of voice search queries are for local content.
76% of smart speaker users conduct local searches at least weekly.
Search queries with “near me” or “close by” have surged in recent years, with Google noting a remarkable 900% increase over a two-year period.
Approximately 33% of clicks go to the local “snack pack” results, with the remaining 67% going to organic results, based on various SEO studies. The local pack features relevant local business listings at the top of Google search results.
Google reports that about 88% of consumers who perform a local smartphone search visit or contact a store within a day, highlighting the influential role of mobile search in driving offline conversions.
Around 22% of voice search queries focus on location-based content, offering multi-location businesses an opportunity to drive foot traffic to their various branches.