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Twitter Hashtags-Importance of Social Media for Business

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General Tips on How to Build Visibility on Social Media Platforms, like Twitter 

To connect your business to customers on social media platforms, you’ll need to do your research in selecting hashtags that engage and represent your brand. Here are a few tips for developing Twitter hashtags:

  1. Twitter recommends only two hashtags per Tweet. Visit the Twitter help site for more general tips on adding hashtags. Always choose the most relevant and targeted hashtags for your business when working on this particular social media platform.
  2. How to choose your Twitter hashtags – Try not to simply add your business name to a hashtag. Instead consider your niche market and what represents or could be associated with your brand and customers. For example, REI (a.k.a. Recreational Equipment Inc.), an American retail and outdoor recreation company, created the hashtag phrase #OptOutside to connect with customers. They explained on their website that “#OptOutside is a lifestyle that REI supports, 365 days a year” and challenged customers to go outside and share those moments by posting photos alongside the hashtag. The hashtag strategy was a success in promoting what their company supports while also bringing awareness to their brand.
  3. When creating hashtags, do the research and identify what hashtags are trending for your type of business. If you want more suggestions about what hashtags to use, visit

If you are interested in additional research tools to help create Twitter hashtags, read more HERE.

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