Why Search Engine Statistics Matter

Learn more about SEO trends

Statistics can explain how consumers use search engines. The following article excerpt offers some insights about these patterns. Why it matters? Because increasing your web traffic, could mean increase in your sales.

Google is responsible for 96% of all smartphone search traffic and 94% of the total organic traffic.

The word Google has long been used synonymously with online search, and it continues to lead the pack by miles. In the case of mobile search traffic, Yahoo clocks in with only 2% and Bing scores 1%. For organic traffic as well, Google remains the best bet by far, with Yahoo accounting for about 3%. However, as much as 30% of the paid traffic comes from non-Google search engines.

70%–80% of users ignore sponsored search results.

This makes it important to evaluate the benefits of getting your website ranked organically in the digital marketing landscape, vis-à-vis paying Google to stick your page at the top of the results with the Sponsored tag. With as many as 80% of your potential audience ignoring your link in the search results, you might not be getting your money’s worth, creating distrust of your brand in the process.

Compared to social media, search engines drive 300% more traffic to content sites.

Even though we consider social media to be the main driving force behind everything that happens online, search engines have them beaten in one category: digital trends for 2019 indicate that searches drive up to 300% more traffic to content sites than social media, once again showing the importance of optimizing your content for searches.

93% of online experiences begin with a search engine.

Another important point that should encourage you to invest in strong SEO is the fact that 93% of all website visits start with a search engine. Thus, ranking your page high on the list for a particular search term can prove to be more useful than any form of advertising.

60% of users click on one of the top three search results.

After they’ve scrolled past the ads, 60% of those searching for something online using a search engine will click on one of the top three results. In fact, 75% of people never even scroll past the first page of search engines. The implications this will have on online marketing trends is obvious—aim for the first page, especially one of the top three spots.

To read more about these search engine statistics, visit the Serp Watch site HERE

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