Video Content

Video creators can learn an enormous amount about their viewers through a sophisticated set of measurement tools, including YouTube Analytics. Audience demographics, levels of engagement, and performance compared to similar videos are just some of the data available. Video creators can use this data to drive larger and deeper viewership among a target audience.

YouTube and the Display Network offer a variety of ways to reach particular audiences:

• Keyword contextual targeting: You can use keywords that will help match your ads to web content. This works just like contextual targeting on the Display Network, and applies to both the Display Network and YouTube.
• Demographic: Reach people by age, gender, or parental status.
• Topics: Reach people based on certain topics.
• Affinity audiences: Select from interest-based groups to reach potential customers at scale and make them aware of your business. These audiences were built for businesses running a TV ad that want to extend the campaign to an online context at an efficient price.
• Custom affinity audiences: Advertisers can create audiences that are more tailored to their brands, compared with broad, TV-like audiences. For example, rather than reaching sports fans, a running shoe company might target avid marathon runners.
• In-market audiences: Find customers who are researching products or services and actively considering buying something like what you offer.
• Remarketing: Reach viewers based on their past interactions with your videos or YouTube channel. If you’ve linked a YouTube account to a Google Ads account already, we’ll create custom ones for you automatically.