Compiled from various web sources on the internet for Google desktop and mobile data statistics.

  1.  3.5 billion Google searches are made every day. (Internet Live Stats)

  2. The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)

  3. Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)

  4. 90% of searches made on desktops are done via Google. (Statista)

  5. 35% of product searches start on Google. (eMarketer)

  6. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

  7. The average Google search session lasts just under a minute. (Moz)

  8. Dating & Personal Services advertisers drive the highest CTRs on paid Google results. Just over 6% of their impressions turn into clicks! (WordStream)

  9. Organic Google results with 3-4 words in the title drive higher CTRs than organic results with 1-2 words in the title. (Smart Insights)

  10. Google has indexed hundreds of billions of web pages. All told, the index is about 100,000,000 GB large. (Google)

  11. Here’s a breakdown of Google search queries by length (Rand Fishkin):

      • 1 word: 21.71%

      • 2 words: 23.98%

      • 3 words: 19.60%

      • 4 words: 13.89%

      • 5 words: 8.70%

      • 6+ words: 12.12%

  1. Search queries of the “__ to avoid” format have increased by 150%. (Google)

  2. Search queries of the “is __ worth it?” format have increased by 80%. (Google)

  3. Roughly 8% of Google search queries are questions. (Moz)

  4. “What is Bitcoin?” and “What is racketeering?” were the two most popular “What is …” searches of 2018. (Observer)

  5.  “How to vote” and “How to register to vote” were the two most “How to …” searches of 2018. (Observer)

  6. 60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)

  7. Google captures 95% of the mobile search engine market in the U.S. (Statista)

  8. Roughly a third of all mobile Google searches are related to location. (Blue Corona)

  9. 65% of clicks on paid Google search results come from mobile devices. (Statista)

  10. The average CTR for a Google search ad on mobile is 4.1%. That’s nearly a full percentage point higher than the average CTR for a desktop ad—3.17%. (WordStream)

  11. It’s a different story for organic results. Whereas mobile Google searchers click on an organic result 41% of the time, desktop Google searchers do so 62% of the time. (Moz)

  12. Travel & Hospitality advertisers drive higher CTRs on paid mobile results than anyone else. They average 5.36%. (WordStream)

  13. 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)

  14. 42% of mobile-driven brand interactions involve Google search. (Blue Corona)

  15. Mobile users’ interest in places that are currently open has tripled since 2015. (Blue Corona)

  16. Mobile search queries are practically as long as desktop search queries. (Moz)

Source of list from Conor Bond, Wordstream.com

 

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